Case Study
SOCIAL MEDIA DEVELOPING
Introduction
Alexander Newley, a renowned artist and writer, recognised the need to enhance his social media presence prior to the realise of his new book "Divining The Human". This case study explores how DOGMA85, successfully revitalised Alexander Newley's instagram account within an 8-month timeframe and outperformed competitors in the field.
Painting Dame Judith Dench
With David Suchet
With his Mother Dame Joan Collins
Challenge
When Alexander Newley approached Dogma85, his social media had low followers and engagement. Dogma85 implemented a strategy involving an initial investment to boost activity and reengage the platform’s algorithm. This "rust removal" phase was essential to revitalize his online presence, much like tending to a neglected garden to enable growth.
Strategy
DOGMA85 embarked on a comprehensive strategy tailored to Alexander's strengths, budget, and timing. A unique aspect of this strategy was the emphasis on meaningful content creation in an era where shallow content often dominates social media platforms. DOGMA85 authenticity and depth were key differentiators that would resonate with Alexander's target audience of potential book buyers aged 35 to 64.
The strategy involved the creation and distribution of three distinct content formats, strategically designed to connect with different segments of the target audience.
1. Shorts Reel from Long-Form Interview
To tap into the audience's appetite for insightful and engaging content, DOGMA85 transformed long-form interviews with Alexander into bite-sized shorts reels. These reels captured the essence of his thoughts, experiences, and creative process. This format not only showcased Alexander's depth but also piqued curiosity among viewers, encouraging them to explore more.
2. Visual Engagement through Book Quotes
Leveraging Alexander's recent book, DOGMA85 curated visually appealing content featuring intriguing quotes and excerpts. This format resonated with book enthusiasts, generating interest in both his literary work and personal journey. The visual nature of this content facilitated easy sharing and extended reach.
3. Emotional Brand Identity
Understanding the importance of emotional connections, DOGMA85 crafted content that delved into the emotional core of Alexander's work. Personal anecdotes, behind-the-scenes glimpses, and heartfelt stories allowed audiences to connect with him on a deeper level. This emotional resonance not only established a strong brand identity but also cultivated a loyal following.
Strategic Interview Scripting
A critical aspect of the strategy was the careful scripting of interviews with Alexander Newley. The DOGMA85 team meticulously crafted interview questions to extract meaningful insights that aligned with the desired narrative. By posing the right questions, they enabled Alexander to express precisely what was needed to spark great interest and engagement among the audience
Comparison Data
To underscore the success of Alexander Newley's revitalized online presence, it's important to compare his engagement and growth rates with those of competitors in the field:
Results
The results of this strategic approach were remarkable:
1. Follower Growth: Within the span of 8 months, Alexander Newley's follower count surged from 1500 to an impressive 9200, indicating a growth of 550%.
2. Content Diversification: The three parallel content formats successfully reached different segments of the target audience, resulting in increased engagement and interaction.
3. Viral Impact: A single post crafted by DOGMA85 went viral, amassing nearly 600K views and adding 5,5K followers (and still counting) to Alexander's profile. This viral success significantly elevated his online presence.
Insight Reel Alexander Newley 01A
Insight Reel Alexander Newley 01B
Insight Reel Alexander Newley 02A
Insight Reel Alexander Newley 02B
Conclusion
Dogma85 revitalized Alexander Newley's online presence by aligning with his artistic vision and emphasizing meaningful content to connect with audiences seeking authenticity. This strategy, targeting book buyers aged 35–64, balanced depth with strategic engagement, resulting in significant growth and strengthened personal branding. It highlights the impact of thoughtful content creation in building a compelling online identity.